Innovative Investments For A Thriving Africa

Unlocking Africa's Potential, Delivering Impact

Building Growth Through Innovative Strategies

Mastering Markets, Maximizing Opportunities

Innovative Investments For A Thriving Africa

Unlocking Africa's Potential, Delivering Impact

Building Growth Through Innovative Strategies

Mastering Markets, Maximizing Opportunities

Innovative Investments For A Thriving Africa

Unlocking Africa's Potential, Delivering Impact

Primera Africa

Who We Are

Primera Africa Group is the holding company for a consumer-focused and diversified group of businesses in financial services, manufacturing and formal retail. The Group is led by an experienced team of professionals with a verifiable track record and history of building sustainable businesses underscored by rigorous governance structures. The team with Board guidance have led the incubation, acquisition, transformation and development of the group companies placing them on a solid operational footing and the strategic foresight to take advantage of the opportunities for growth across the consumer retail space.

Primera Africa

Our Mission & Vision

To empower sustainable investments and foster economic growth through innovative investment strategies tailored to the African market & to be the trusted growth partner of choice, known for excellence, integrity, and consumer-centric solutions across Africa.

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Manufacturing

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Formal Retail

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Financial Services

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Primera Africa

Our Core Business Areas

Manufacturing (FMCG)

One of the leading beverages producing companies in Nigeria with over 2 decades history of delivering a variety of fruit juices and non-alcoholic beverages for the Nigerian and West Africa market.

Formal Retail

A renowned supermarket chain in Lagos-Nigeria that has built a solid reputation for delivering the ultimate shopping experience to customers by offering a wide assortment of high-quality products, in a refreshingly clean and organized environment, and with exceptional service.

Financial Services

A fully licensed digital bank with a strong focus on driving financial inclusion by offering financial solutions to the largely unbanked individuals and households, as well as the Micro, Small and Medium Enterprises (MSMEs).

Primera Africa

Our Portfolio

hartleys supermarket

Primera Africa

Our Portfolio

Koins Bank

Primera Africa

Our Portfolio

frutta

Primera Africa

Our Portfolio

hartleys supermarket

Primera Africa

Our Portfolio

Koins Bank
Fresh & Quality Bakery Products
Fresh & Quality Bakery Products
Top Notch SuperStores
Top Notch SuperStores
Exceptional Shopping Experience
Exceptional Shopping Experience
Fresh & Quality Grocery Products
Fresh & Quality Grocery Products
Quick loans for private employees
Quick loans for private employees
Fixed Deposit, Current & Savings Account
Fixed Deposit, Current & Savings Account
Savings for specific future purposes
Savings for specific future purposes
Quick loans for public employees
Quick loans for public employees
Frutta California Sun Pineapple Drink
Frutta California Sun Pineapple Drink
Frutta California Sun Strawberry Drink
Frutta California Sun Strawberry Drink
Frutta Maccaw Pineapple & Tropical Drink
Frutta Maccaw Pineapple & Tropical Drink
Frutta Maccaw Orange & Cranberry Drink
Frutta Maccaw Orange & Cranberry Drink
Fresh & Quality Bakery Products
Fresh & Quality Bakery Products
Top Notch SuperStores
Top Notch SuperStores
Exceptional Shopping Experience
Exceptional Shopping Experience
Fresh & Quality Grocery Products
Fresh & Quality Grocery Products
Quick loans for private employees
Quick loans for private employees
Fixed Deposit, Current & Savings Account
Fixed Deposit, Current & Savings Account
Savings for specific future purposes
Savings for specific future purposes
Quick loans for public employees
Quick loans for public employees

Our Qualities

Highly Diversified Business Proposition Vibrant Economic Environment Attractive Target Market Quality Management Team Stable Cash Flow Profile and Clear Route to Exit

Why we are an attractive proposition

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Primera Africa

Leadership Team

Our team of experienced team of professionals with a verifiable track record and history of building sustainable businesses underscored by rigorous governance structures.

Boye is the Founder and Group Managing Director of Primera Africa Group (PAG); an Africa-focused investment company, where he provides overall fiscal and strategic leadership to a diversified group of businesses which cuts across financial services, formal retail and the FMCG space.
Boye R. Olawoye Founder/Group Managing Director
Foluso is the founder and Chairman/CEO of Phillips Consulting Limited, a management consulting firm with offices in Nigeria, South Africa and the UK.
Foluso Philips Chairman
Andrea A. Geday is Managing Director of Provast Limited, a foremost facility management and maintenance company with branches across Nigeria and Ghana and El-Alan Construction Nigeria Limited, a fast growing and Dynamic construction and civil engineering firm.
Andrea A. Geday Director
Lilian is the Chief Executive Officer of EFG-Hermes (“EFG”) Nigeria Limited. She was also the Chief Executive Officer of Primera Africa Group’s securities brokerage business, Primera Africa Securities Limited until the divestment to EFG-Hermes (“EFG”).
Lilian Olubi Director
Gerald provides consulting services to the oil and gas industry focused on project development, divestment and acquisition evaluations, tariffing for petroleum products transportation and handling services, modelling of emerging and existing fiscal regimes, and negotiation support.
Gerald Anyasodo Director
Wale Adegbite is the Group Managing Director of Oasis Group Limited, an investment company with activities in real estate, manufacturing, insurance and capital markets.
Adewale Adegbite Director
Timi Austen-Peters is a Notary Public of the Federal Republic of Nigeria. He is the Principal Partner at Austen-Peters & Co, a leading legal practice with expertise including Investment & Securities and Capital Market operations.
Timi Austen-Peters Director
With over 23 years of work experience, Hauwa Abubakar Shuaib is a highly skilled Power Sector Consultant specializing in Revenue Cycle Management. She began her working career as an Investment Officer with Nigerian Agricultural and Cooperative Bank.
Hauwa Shuaib Director
Gerald provides consulting services to the oil and gas industry focused on project development, divestment and acquisition evaluations, tariffing for petroleum products transportation and handling services, modelling of emerging and existing fiscal regimes, and negotiation support.
Gerald Anyasodo Director
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Primera Africa

Careers

Join our dynamic team and contribute to our mission.
Apply now and take the first step towards a rewarding career.

To see available job vacancies

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